French women often minimize skin care steps, while Korean women prefer the tendency to use many products.
American Women
Kim Robertson, deputy director of research at Kiehl’s, said: “American women aim for youthful, healthy skin. Preventing the signs of aging and using natural extracts is a top priority. They like what gives quick results, especially products that promote rapid skin regeneration at night. The basic cycle will first be a cleanser, then a toner and a serum that works to fight aging and soften wrinkles. In addition, American women also have the habit of using detox masks once a week and using creams containing Retinol.
French Women
Christopher Truffa – Clarins skin care expert said that French women follow the trend of minimalism. The goal is to use as little product as possible, as gently as possible, to wake up with “clean, soft, hydrated and rested” skin. Their nighttime skincare routine usually has only 2 steps: washing face and lotion or oil.
Valerie Grandury – Founder of skincare brand Odacité, also quite famous in France, said: When French women enter their 30s, they start adding a few more products such as night cream, eye cream and serum.
Korean women
According to Korean-born beauty expert Alicia Yoon, founder of the website Peach&Lily, Korean women know that their skin regenerates most actively while you sleep, between 10 p.m. and 2 a.m. That’s why they take great care in the evening skin care routine.
Korean women’s nighttime routine is highly personalized, according to skin type, season, and other wellness needs. Generally, they will start with a thorough facial cleansing with oil/makeup remover and cleanser. Once their skin is clean and ready to absorb active ingredients, they move on to essences, serums and masks. Masks are an important step in Korean women’s nighttime skin care routine. Also, skin care doesn’t stop at products. Skin can also be strengthened by performing facial massages or exercises to help stimulate circulation and release toxins.